Samantha Pleet is an independent family run fashion brand that is focused on bringing real magic into the world through an ever evolving collection of supernatural clothing. Founded in NYC in 2007 by its namesake designer, Samantha Pleet joined forces with her architect husband Patrick Pleet in 2012 to take the brand to mystical new heights. Together they conjure garments that are thoroughly contemporary while directly referencing the history of art and design that is their passion, drawing clear connections between our past and present. When Samantha's meticulous attention to fabric quality and her armour inspired garment construction were combined with Patrick's otherworldly prints drawn from art history, an emergent magical quality appeared and has been the North Star for the brand. Over time the designs began to incorporate more 3D embellishments including the iconic rosettes and vines that have become a signature of the "Persephone" collection.
Before starting her eponymous brand, Samantha Pleet studied painting and fashion at Pratt with formative internships at Three as Four and Harper’s Bazaar. Creating her first designs post college, the line was first picked up by the highly influential lower east side boutique TG-170(rip). From there the brand quickly gained momentum dressing musicians, artists and actresses like Zoey Deschanel, Jessica Williams, Jenny Lewis, Caroline Polacheck, Vagabon and Ariana Papademetropoulos and growing to be sold in over 50 independent boutiques around the world. The brand has also been recognized by the fashion press with features in Vogue, Teen Vogue, Elle, Refinery 29, Nylon, Flaunt, Dossier, and countless others. Samantha is the recipient of the Ecco Domani Fashion Foundation Award for Sustainable Design and the Gen Art prize.
The Samantha Pleet Design studio, office, fulfillment center, photo studio and shop is currently located under one small roof on Main Street in the village of Chatham in upstate NY. From this base in the Hudson Valley designs are coordinated with our manufacturing partners in Delhi, India who are also a small family business that have been working with the brand since 2018. Styles are limited to runs of 30-50 pieces and all garments are produced in the most ethical way possible in fair trade factories, using materials that have the least impact on the earth. Since the quantity is very limited and the work is of the highest quality, so much is put into each piece by the most skilled artisans, Samantha Pleet garments truly are made to be treasured.
The designers' deep interest in art has drawn them to make contemporary artist collaborations an essential part of their practice, with luminaries such as Jenna Gribbon, Dana Sherwood, Talia Levitt and Lisa Silva Gomes contributing original artwork and ideas to incomparable collections. These are collaborations in the truest sense with discourse between Samantha + Patrick and the artists to completely merge the art and the garment from initial conception through to the production, photography and representation.
Samantha Pleet has produced an ongoing series of films in collaboration with Maximilla Lukacs to not only share the latest collections but give a deeper sense of the myth, magic and meaning contained within the clothes. Over the years, an evolving group of artists and filmmakers were brought together to create unique short films beginning with Arcadia in 2014,and continuing with Visions 2015, Post Script 2016, Picnic on Dream Mountain 2018, Moon Banquet 2020, and Realms 2022.
Samantha Pleet designed a successful line of shoes for American Heritage brand Wolverine in a collaboration that ran for 4 years, and has also done repeat collaborations with retailers including Urban Outfitters and Bona Drag.
Samantha Pleet continues to weave magic into fashion, offering limited, high-quality pieces made to be cherished for generations. Follow us to see how the story goes on...
