Samantha Pleet is an independent designer of otherworldly clothing. Her garments are known for their colorful patterns, ethereal imagery, and 3D embellishments, a result of her fascination with playful performance and clothing as a catalyst for whimsical moods and magical perceptions. The line was founded in NYC in 2007 in order to conjure clothing that’s up for any adventure, that can come along for any story you want to tell.
Samantha studied painting and fashion at Pratt, with formative internships at Three as Four, Harper’s Bazaar, and TG170 (RIP). Afterwards, she started her own line in Williamsburg, making clothing for artists and musicians in order to inspire joy, fun, and wonder. Films such as Daisies, Valerie, and Her Week of Wonders informs the garments of each season. By incorporating influences from fashion through the decades, as well as from films, books, and music, the hope is that each person wearing the clothing becomes their own heroine in a wonderland based on nostalgia and future possibility, both.
Samantha currently designs from her Upstate studio in Chatham, NY alongside her husband, Patrick. She uses natural, organic, and available stock fabrics to be as sustainable as possible.The clothing is made with love at fair-trade factories in India that Samantha loves to visit.Working Upstate since 2018, Samantha is re-exploring the first idea she had when she started her line: to make magical clothes that are one with nature – that can also take you back to the city.
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